Mi bebé y yo is the top leader in readership thanks to its coverage of more than 89% of all the births recorded each year in Spain.
Sfera gathers the personal data from each mother through a subscription card distributed in those places where pregnant and new mothers are most likely to gather. Each month, Sfera collects 36,500 new addresses of new mothers who will then receive 6 issues of the magazine Mi bebé y yo.
With this monthly repeat system, we are able to contact 439,642 new families each year, reaching an 89% coverage of the births in Spain!!
(Births '10: 484.055 (Source: INE, 2010))
|
Mi bebé y yo Features
- Monthly magazine mailed to pregnant mothers and new families who wish to receive it
- Target group: Families with children up to 8 years of age
Annual Coverage: 89% of all births in Spain
Frequency: 6 impacts per family
Moment of contact: between the 6th month of pregnancy and the 12th month of the baby.
- 50% of new families have second children aged 3 to 8 years.
- OJD: 220.338 issues (free distribution)
Newstand sales: 18.405 ej./mes
Paid subscriptions: 8.266 iss./month
- EGM: Top leader in all categories:
- Individuals
- Housewives
- Families with children from 0-1, 2-3 and 5-13 years of age
Data from OJD (Office for Justification of Diffusion) and EGM (General Media research) are available.
Resumen Mi bebé y yo. |