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MARKET RESEARCH

Periodically, a report is prepared summarizing the demographic variable principals of the country published by the National Institute of Statistics. This document is available in PDF format among the links on the right.
 
Moreover, yearly surveys are conducted by e-mail of over 100,000 mothers in the area of childcare and eating in general. Some of the results are available in PDF format among the links on the right.
 
Lastly, together with Millward Brown, qualitative and quantitative research projects are carried out on the eating habits of new families. The results of this research are are also available in PDF format among the links on the right. 
 
Sfera carries out ad hoc studies for its clients aimed at analyzing the promotional gifts preferred by mothers/fathers, eating habits, customer knowledge and purchase of the brand and its competitiveness in the family target.   

Benchmarking Report 2010

 

Demographic Report 2009

MARKET RESEARCH
 
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